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国家工商局 对对外贸易经济合作部


国家工商行政管理局、对外贸易经济合作部关于设立外商投资广告企业的若干规定(附英文)

1994年11月3日，国家工商管理局、对外经贸部

第一条 为了更好地推动我国广告业为对外开放服务，保证外商投资广告企业的质量，促进我国广告业健康发展，制定本规定。
第二条 本规定所称外商投资广告企业，是指中外合资、合作经营广告业务的企业。
第三条 设立外商投资广告企业，应当遵循《中华人民共和国中外合资经营企业法》、《中华人民共和国中外合作经营企业法》、《中华人民共和国广告法》、《广告管理条例》、《广告经营者资质标准及广告经营范围核定用语规范》等有关法律、法规、规章。
第四条 外商投资广告企业的项目建议书和可行性研究报告，由国家工商行政管理局审定。外商投资广告企业的经营范围，由国家工商行政管理局依据《广告经营者资质标准及广告经营范围核定用语规范》，根据外商投资广告企业的类型，按设计、制作、发布、代理国内外广告业务的不同范围，分别予以核定。外商投资广告企业的合同和章程，由对外贸易经济合作部审查批准。
第五条 设立外商投资广告企业，按下列程序办理：
（一）外商投资广告企业的中方合营（含合作，下同）者，向所在地有外商投资企业核准登记权的工商行政管理局呈报设立外商投资广告企业的项目建议书和可行性研究报告，由其提出初审意见，经省、自治区、直辖市及计划单列市工商行政管理局核转，报国家工商行政管理局审定。
中方合营者为国务院部、委、局直属企业的，中方合营者向其主管部门呈报设立外商投资广告企业的项目建议书和可行性研究报告，经审核同意后，转报国家工商行政管理局审定。
国家工商行政管理局自收到全部呈报文件之日起三十天内，作出同意或不同意的决定。
（二）国家工商行政管理局颁发《外商投资广告企业项目审定意见书》后，由中方合营者向所在地外经贸部门呈报设立外商投资广告企业的合同和章程，经省、自治区、直辖市、计划单列市外经贸部门核转，报对外贸易经济合作部审批。
中方合营者为国务院部、委、局直属企业的，中方合营者向其主管部门呈报设立外商投资广告企业的合同、章程。主管部门审核同意后，转报对外贸易经济合作部审批。
对外贸易经济合作部依照国家有关外商投资的法律、法规，在规定的期限内决定批准或不批准。
（三）中方合营者持国家工商行政管理局颁发的《外商投资广告企业项目审定意见书》和对外贸易经济合作部颁发的批准证书及法律、法规规定的其他文件，按企业登记注册的有关规定，向国家工商行政管理局或有外商投资企业核准登记权的地方工商行政管理局办理企业法人登记注册手续。
外商投资广告企业申请设立分支机构，由省、自治区、直辖市、计划单列市外经贸部门或国务院部、委、局审核同意后，转报对外贸易经济合作部，对外贸易经济合作部在征求国家工商行政管理局意见后，决定批准或不批准。
第六条 设立外商投资广告企业，除符合有关法律、法规规定的条件外，还应具备以下条件：
（一）合营各方必须是具有一定规模的以经营广告业务为主的企业法人；
（二）能够引进国际先进的广告制作技术和设备；
（三）具有市场调查、广告策划和广告效果测定等能力；
（四）能够在广告策划、创意、设计、制作和经营管理等方面培训中国职员；
（五）注册资本不低于30万美元。
第七条 申请设立分支机构的外商投资广告企业，应具备以下基本条件：
（一）注册资本全部缴清；
（二）年营业额不低于2000万元人民币；
（三）分支机构所在地须有3个以上相对固定的广告客户。
第八条 申请设立外商投资广告企业，由中方合营者按本规定第五条规定的程序，向国家工商行政管理局报送下列文件：
（一）申请设立外商投资广告企业的报告；
（二）中方合营者所属主管部门的批准文件；
（三）设立外商投资广告企业的项目建议书；
（四）合营各方共同编制的可行性研究报告；
（五）合营各方的登记注册证明；
（六）合营各方的资信证明；
（七）采用的主要制作设备、技术及其来源证明；
（八）广告管理制度；
（九）地方工商行政管理局的初审意见。
第九条 申请设立外商投资广告企业，应按本规定第五条规定的程序，向对外贸易经济合作部报送下列文件：
（一）地方外经贸部门或国务院部、委、局的报送文件；
（二）国家工商行政管理局颁发的《外商投资广告企业项目审定意见书》；
（三）设立外商投资广告企业的合同、章程；
（四）项目建议书及可行性研究报告；
（五）合营各方的登记注册证明；
（六）合营各方的资信证明；
（七）工商行政管理部门出具的名称核准书；
（八）合营企业的董事会名单及各方董事委派书。
第十条 外商投资广告企业通过审查取得批准证书后，如出现下列情况之一的，应按本规定第五条规定的程序另行报批：
（一）更换合营方；
（二）变更经营范围。
第十一条 外商投资企业申请增加广告经营业务的，参照本规定办理。
第十二条 本规定自一九九五年一月一日起施行。

Regulations of the State Administration for Industry and Commerceand the Ministry of Foreign Trade and Economic Cooperation for Establi-shing Foreign-Invested Advertising Enterprises

(Promulgated on November 3, 1994)

Whole document
Regulations of the State Administration for Industry and Commerce and the
Ministry of Foreign Trade and Economic Cooperation for Establishing
Foreign-Invested Advertising Enterprises
(Promulgated on November 3, 1994)
Article 1
These Regulations are hereby formulated with a view to promoting the
advertising industry of China to serve for the open-to-the-outside-world,
assuring the high quality of the foreign-invested advertising enterprises,
and pushing forward the healthy development of the advertising industry of
China.
Article 2
For the purpose of these Regulations, the term "foreign-invested
advertising enterprises" means the enterprises that are engaged in
advertising business in the form of either a Chinese-Foreign equity joint
venture or a Chinese-foreign cooperative joint venture.
Article 3
To apply for the establishment of a foreign-invested advertising
enterprise, related laws, regulations and rules shall be followed, such
as Law of the People's Republic of China on Chinese-foreign Equity Joint
Ventures, Law of the People's Republic of China on Chinese-foreign
Cooperative Joint Ventures, The Advertising Law of the People's Republic
of China, Regulations on Advertising Administration, Qualification
Standards of Advertising Operators and Phraseology Norm for the
Examination and Ratification of the Advertising Business Scope, etc.
Article 4
The project proposals and the feasibility study reports of
foreign-invested advertising enterprises shall be examined and approved by
the State Administration for Industry and Commerce. The business scopes of
foreign-invested advertising enterprises that are classified as the
different scopes like designing, producing, media-buying and acting for
advertising business both at home and abroad, shall be approved by the
State Administration for Industry and Commerce, in accordance with The
Qualification Standards of Advertising Operations and Phraseology Norm for
the Examination and Ratification of the Advertising Business Scope and in
the light of the different types of foreign-invested advertising
enterprises. The contracts and the articles of association of
foreign-invested advertising enterprises shall be examined and approved by
the Ministry of Foreign Trade and Economic Cooperation.
Article 5
For the establishment of a foreign-invested advertising enterprise,
the following procedures shall be followed:
(1) The Chinese party to an equity joint venture advertising
enterprise (including the party to Chinese-foreign cooperative joint
venture, similarly hereinafter) shall submit the project proposal and
feasibility study report for the establishment of a foreign-invested
advertising enterprise to the local administration for industry and
commerce which is authorized to ratify and register enterprises with
foreign investment. With the preliminary examination comments of the local
administration, the administration for industry and commerce at the level
of province, autonomous region, municipality directly under the Central
Government or the municipalities specifically listed in the State plan
shall examine and transfer those documents to the State Administration for
Industry and Commerce for final examination and approval.
In case the Chinese Party is an enterprise directly under the
ministries, commissions or bureaus of the State Council, the Chinese party
shall submit to the department in charge the project proposal and
feasibility study report for the establishment of a foreign-invested
advertising enterprise. Upon examination and consent by the department in
charge, those documents shall be submitted to the State Administration for
Industry and Commerce for final examination and approval.
Upon receipt of all the documents required, the State Administration
for Industry and Commerce shall, within 30 days, make a decision of
approval or disapproval over the establishment of the foreign-invested
advertising enterprise.
(2) After the issuance of the "Certificate of Examination and Approval
Opinions for Foreign-Invested Advertising Enterprises" by the State
Administration for Industry and Commerce, the Chinese party shall submit
the contract and articles of association of the foreign-invested
advertising enterprise to the local foreign trade, and after being
checked by the foreign trade and economic cooperation authorities at the
level of province, autonomous region, municipality directly under the
Central Government or the municipalities specifically listed in the State
plan, the relative documents shall be transferred to the Ministry of
Foreign Trade and Economic Cooperation for final examination and approval.
In case the Chinese party is an enterprise directly under the
ministries, commissions or bureaus of the State Council, the Chinese party
shall submit to the department in charge the contract and articles of
association for the establishment of a foreign-invested advertising
enterprise. After being checked and consented by the department in charge,
the documents mentioned-above shall be transferred to the Ministry of
Foreign Trade and Economic Cooperation for final examination and approval.
The Ministry of Foreign Trade and Economic Cooperation shall,
according to the State laws and regulations governing foreign investment,
decide whether to approve or disapprove the establishment of such an
enterprise within the stipulated time limits.
(3) The Chinese party shall, with the "Certificate of Examination and
Approval Opinions for Foreign-invested Advertising Enterprises" issued by
the State Administration for Industry and Commerce, the approval
certificate issued by the Ministry of Foreign Trade and Economic
Cooperation and other documents stipulated by the laws and regulations,
submit, according to the relative regulations on enterprise registration,
to the State Administration for Industry and Commerce or the local
administrations for industry and commerce authorized to check and register
enterprises with foreign investment for handling the formalities of
registration for an enterprise legal person.
The application of a foreign-invested advertising enterprise for
setting up a branch shall be examined and approved by the foreign trade
and economic cooperation department of the province, autonomous region,
municipality directly under the Central Government or the municipalities
specifically listed in the State plan, and then transferred to the
Ministry of Foreign Trade and Economic Cooperation which shall, after
gathering opinions from the State Administration for Industry and
Commerce, decide whether to approve or disapprove it.
Article 6
To apply for establishing a foreign-invested advertising enterprise,
the following conditions shall be fulfilled in addition to the conditions
stipulated in the relative laws and regulations:
(1) all parties to a foreign-invested advertising enterprise must be a
fair-sized enterprise legal person which is mainly engaged in advertising
business;
(2) being able to introduce the world's advanced advertising
technology and equipment;
(3) having the capability for market investigation, advertising plan
and advertising effect measurement;
(4) being able to train the Chinese personnel in the aspects of
advertising plan, creation, design, production and management; and
(5) the registered capital being no less than US $ 300000.
Article 7
The foreign-invested advertising enterprise which intends to apply for
setting up a branch shall fulfill the following main conditions:
(1) the registered capital has been contributed in full;
(2) the annual volume of business shall not be lower than RMB 20
million yuan; and
(3) in the place where the branch is to be located, there must be
more than 3 relatively permanent advertising customers.
Article 8
When applying for the establishment of a foreign-invested adverting
enterprise, the Chinese party shall, according to the stipulations set
forth in Article 5 of these Regulations, submit to the State
Administration for Industry and Commerce the following documents:
(1) the application report for the establishment of a foreign-invested
advertising enterprise;
(2) the approval documents issued by the department in charge of the
Chinese party;
(3) the project proposal for the establishment of a foreign-invested
advertising enterprise;
(4) the feasibility study report worked out jointly by all the
parties;
(5) the registration testimonials for each party;
(6) the financial credit documents for each party;
(7) the documents for the main equipment used and technology adopted,
and their original sources;
(8) its advertising administration system; and
(9) the preliminary examination opinions of the local administrations
for industry and commerce.
Article 9
When applying for the establishment of a foreign-invested advertising
enterprise, the Chinese party shall, in accordance with the procedure
provided in Article 5 of these Regulations, submit to the Ministry of
Foreign Trade and Economic Cooperation the following documents:
(1) the documents reported by local foreign trade and economic
cooperation departments or the ministries, commissions or bureaus
directly under the State Council;
(2) the "Certificate of Examination and Approval Opinions for
Foreign-invested Advertising Enterprises" issued by the State
Administration for Industry and Commerce;
(3) the contract and articles of association for the establishment of
the foreign-invested advertising enterprise;
(4) the project proposal and feasibility study report;
(5) the registration testimonials for each party;
(6) the financial credit documents for each party;
(7) the verification and approval documents for the name of the
enterprise issued by the administration authorities for industry and
commerce; and
(8) the name list of members of the board of directors and the
appointment documents for the directors from each party.
Article 10
Even after obtaining the approval certificate through examination, the
foreign-invested advertising enterprise shall, according to the procedure
stipulated in Article 5 of these Regulations, apply for approval in any of
the following cases:
(1) to change any party; or
(2) to change the business scope.
Article 11
These Regulations shall be applicable as a measure of reference to
enterprises with foreign investment if they apply for enlarging their
business scope to advertising business.
Article 12
These Regulations shall come into force as of January 1, 1995.